diff --git a/analytics-service/src/main/java/com/kt/event/analytics/config/SampleDataLoader.java b/analytics-service/src/main/java/com/kt/event/analytics/config/SampleDataLoader.java
index c299e4a..634be54 100644
--- a/analytics-service/src/main/java/com/kt/event/analytics/config/SampleDataLoader.java
+++ b/analytics-service/src/main/java/com/kt/event/analytics/config/SampleDataLoader.java
@@ -24,11 +24,10 @@ import java.util.Random;
  * 샘플 데이터 로더
  *
  * 애플리케이션 시작 시 대시보드 테스트를 위한 샘플 데이터를 자동으로 적재합니다.
- * dev, local 프로파일에서만 실행됩니다.
+ * 모든 프로파일에서 실행되며, 기존 데이터가 있으면 건너뜁니다.
  */
 @Slf4j
 @Component
-@Profile({"dev", "local"})
 @RequiredArgsConstructor
 public class SampleDataLoader implements ApplicationRunner {
 
@@ -88,33 +87,48 @@ public class SampleDataLoader implements ApplicationRunner {
         List<EventStats> eventStatsList = new ArrayList<>();
 
         // 이벤트 1: 신년맞이 할인 이벤트 (진행중, 높은 성과)
+        BigDecimal event1Investment = new BigDecimal("5000000");
+        BigDecimal event1Revenue = new BigDecimal("14025000");
         eventStatsList.add(EventStats.builder()
             .eventId("evt_2025012301")
             .eventTitle("신년맞이 20% 할인 이벤트")
             .storeId("store_001")
             .totalParticipants(15420)
             .estimatedRoi(new BigDecimal("280.5"))
-            .totalInvestment(new BigDecimal("5000000"))
+            .salesGrowthRate(new BigDecimal("35.8"))
+            .totalInvestment(event1Investment)
+            .expectedRevenue(event1Revenue)
+            .status("ACTIVE")
             .build());
 
         // 이벤트 2: 설날 특가 이벤트 (진행중, 중간 성과)
+        BigDecimal event2Investment = new BigDecimal("3500000");
+        BigDecimal event2Revenue = new BigDecimal("6485500");
         eventStatsList.add(EventStats.builder()
             .eventId("evt_2025020101")
             .eventTitle("설날 특가 선물세트 이벤트")
             .storeId("store_001")
             .totalParticipants(8950)
             .estimatedRoi(new BigDecimal("185.3"))
-            .totalInvestment(new BigDecimal("3500000"))
+            .salesGrowthRate(new BigDecimal("22.4"))
+            .totalInvestment(event2Investment)
+            .expectedRevenue(event2Revenue)
+            .status("ACTIVE")
             .build());
 
         // 이벤트 3: 겨울 신메뉴 런칭 이벤트 (종료, 저조한 성과)
+        BigDecimal event3Investment = new BigDecimal("2000000");
+        BigDecimal event3Revenue = new BigDecimal("1910000");
         eventStatsList.add(EventStats.builder()
             .eventId("evt_2025011501")
             .eventTitle("겨울 신메뉴 런칭 이벤트")
             .storeId("store_001")
             .totalParticipants(3240)
             .estimatedRoi(new BigDecimal("95.5"))
-            .totalInvestment(new BigDecimal("2000000"))
+            .salesGrowthRate(new BigDecimal("8.2"))
+            .totalInvestment(event3Investment)
+            .expectedRevenue(event3Revenue)
+            .status("COMPLETED")
             .build());
 
         return eventStatsList;
@@ -204,17 +218,28 @@ public class SampleDataLoader implements ApplicationRunner {
             // SNS는 좋아요, 댓글, 공유 많음
             builder.likes((int) (participants * (2.0 + random.nextDouble())))
                 .comments((int) (participants * (0.5 + random.nextDouble() * 0.3)))
-                .shares((int) (participants * (0.8 + random.nextDouble() * 0.4)));
+                .shares((int) (participants * (0.8 + random.nextDouble() * 0.4)))
+                .totalCalls(0)
+                .completedCalls(0)
+                .averageDuration(0);
         } else if ("링고비즈".equals(channelName)) {
             // 링고비즈는 통화 중심
+            int totalCalls = (int) (participants * (2.5 + random.nextDouble() * 0.5));
+            int completedCalls = (int) (totalCalls * (0.7 + random.nextDouble() * 0.2));
             builder.likes(0)
                 .comments(0)
-                .shares(0);
+                .shares(0)
+                .totalCalls(totalCalls)
+                .completedCalls(completedCalls)
+                .averageDuration((int) (120 + random.nextDouble() * 180));  // 120~300초
         } else {
             // TV 채널은 SNS 반응 적음
             builder.likes((int) (participants * (0.3 + random.nextDouble() * 0.2)))
                 .comments((int) (participants * (0.05 + random.nextDouble() * 0.05)))
-                .shares((int) (participants * (0.08 + random.nextDouble() * 0.07)));
+                .shares((int) (participants * (0.08 + random.nextDouble() * 0.07)))
+                .totalCalls(0)
+                .completedCalls(0)
+                .averageDuration(0);
         }
 
         return builder.build();